Seinfeld on Marketing

All this time we thought Seinfeld was a show about “nothing”. Little did we know that peppered in its nine seasons were hidden, real-world marketing lessons taught from the masters themselves.

So, how do you market something that's "nothing" and make it arguably one of the best shows to date? Take a closer look.

Marketing Lessons:
1. Company Policies and Signs
2. Brands and Expectations
3. Using Comparisons
4. Exclusivity
5. Naming Your Product
6. Loyalty Programs
7. Competition Myopia

Information: seinfeldonmarketing[pdf]
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-wilson